Professional experience
Areas of experience
Paid media, analytics, automation and AI, developed across fifteen years in digital marketing.
A professional portfolio of the platforms and systems I have worked with throughout my career. This is a personal CV, not an offer of independent services.
Google Ads
Hands-on experience across Search, Shopping and Performance Max, supported by conversion tracking, account structure and performance analysis.
Meta Ads
Campaign planning and optimisation across Facebook and Instagram, including creative testing, funnel structure and measurement.
AI Workflows
Practical use of AI for repetitive analysis, reporting drafts and anomaly detection, with human review kept at the centre.
AI Second Brains
Experience organising private knowledge bases so teams can find and use internal information more effectively.
Automated Business Processes
Workflow automation across marketing, reporting and business systems to reduce repetitive administration and errors.
Also in the toolkit
The supporting work that makes the rest perform.
Contact
For professional networking, career-related enquiries, or a conversation about digital marketing and AI, send me a message.
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