Career
Fifteen years, role by role
New Zealand and the United Kingdom, across ecommerce, lead generation, fintech and startups.
Digital Performance Manager
Leading the performance marketing team and overseeing campaigns across paid media. Sharpening internal processes, building multi-channel acquisition across Google and Meta, and putting AI to work in reporting and workflow automation.
Communications & Relationship Manager
Service delivery and marketing for a fast-growing digital and ecommerce startup. Rebuilt process documentation from scratch, trained the team, and led lead-generation campaigns and three website rebuilds.
Head of Digital Marketing
Digital strategy and delivery for a portfolio of NZ clients, from SMEs to blue-chip brands. Multi-channel acquisition across SEO, PPC and paid social, high-converting landing pages, and a steady A/B testing programme.
Digital Marketing Specialist
Helped roll out a worldwide digital strategy for a leader in motorsport electronics. B2C and B2B lead generation, SEO and PPC on high-intent automotive searches, and content across international markets.
SEO & Digital Marketing Manager
First-page rankings in a fiercely competitive cosmetic-surgery search landscape, then a new lead-generation platform on Umbraco with CRM-integrated capture, nurturing and qualification.
Digital Marketing Manager
Owned inbound acquisition through the Advent & Bain Capital carve-out of CardSave. Ran Google Ads at £5k+ a day on competitive finance keywords and scaled new business from hundreds to several thousand qualified leads a month.
Digital marketing, early career
Where it started: SEO, paid search and copywriting as PR moved digital-first, building the practical foundation across every core channel.
An excellent manager, approachable and open minded. He was prepared to think outside the box.
Let’s talk
Got a marketing problem worth solving, or just want to compare notes on AI and paid media? Drop me a line and I’ll get back to you.
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