Tom Rowley
Personal Resume Website
Digital Performance Manager at Empire9 with fifteen years across paid media, analytics and AI-assisted marketing in New Zealand and the United Kingdom.
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The short version
I specialise in performance marketing that is commercially grounded, measurable and clear.
My career has focused on the work that genuinely moves performance: sharper targeting, cleaner tracking, budgets that follow results, and reporting that points to a decision rather than a dashboard nobody reads.
That experience spans Google and Meta, GA4 and conversion tracking, SEO, and the newer question of how brands appear when customers ask an AI instead of a search box.
At Empire9, I lead the performance marketing team and help fold AI into day-to-day reporting, campaign analysis and workflow automation without losing the strategic thinking behind the decisions.
I stay hands-on across platforms and implementation too, from Shopify and WordPress to front-end work and CRM integration.
Core experience
A snapshot of the platforms, systems and disciplines that have shaped my career.
Google Ads
Hands-on experience across Search, Shopping and Performance Max, supported by conversion tracking, account structure and performance analysis.
Meta Ads
Campaign planning and optimisation across Facebook and Instagram, including creative testing, funnel structure and measurement.
AI Workflows
Practical use of AI for repetitive analysis, reporting drafts and anomaly detection, with human review kept at the centre.
AI Second Brains
Experience organising private knowledge bases so teams can find and use internal information more effectively.
Automated Business Processes
Workflow automation across marketing, reporting and business systems to reduce repetitive administration and errors.
Contact
For professional networking, career-related enquiries, or a conversation about digital marketing and AI, send me a message.
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