Tom Rowley
Digital Performance Manager
Fifteen years turning paid media into qualified enquiries and measurable revenue. Agency and in-house, startups to global brands, always accountable to the numbers.
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The short version
I make paid media pay for itself, and I bring the reporting to prove it.
I work with businesses on what genuinely moves performance: sharper targeting, cleaner tracking, budgets that follow results, and reporting that points to a decision rather than a dashboard nobody reads.
The work spans Google and Meta, GA4 and conversion tracking, SEO and the newer question of how a brand shows up when customers ask an AI instead of a search box.
Lately a lot of my focus is on folding AI into the day-to-day: reporting, campaign analysis and workflow automation that let a team move faster and spot things earlier, without losing the strategic thinking that makes the calls worth trusting.
I stay hands-on across platforms and implementation too, from Shopify and WordPress to front-end tweaks and CRM plumbing, so recommendations actually ship.
What I can help with
Five ways I put paid media, analytics and AI to work. Each has its own page with the detail.
Google Ads
Google Ads that pay their way
Meta Ads
Facebook and Instagram that pay their way
AI Workflows
Automate the repetitive analysis, keep a human on the decisions
AI Second Brains
A private knowledge base your whole team can just ask
Automated Business Processes
Let your tools do the copying, so your people don't have to
Let’s talk
Got a marketing problem worth solving, or just want to compare notes on AI and paid media? Drop me a line and I’ll get back to you.
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